Cami Strella is a popular TikToker known for going viral with her “skincare” facials, where she walks around with cum on her face as a “skin cream.” She is also a rising star on Pornhub who has filmed with some of the Most Popular Models including Girthmasterr, Emma Magnolia, Johnny Sins, and with professional studios like Brazzers. Despite all this, Cami wanted more from Pornhub as a discovery platform, such as increased visibility on our homepage, a better Model Rank, and more subscribers. The problem was, she wasn’t sure how to accomplish that on her own. So, she reached out to the Pornhub team for help, we were happy to perform an account review and give her a few pointers. More on Model Account Reviews below – keep reading!
Cami began uploading content to Pornhub in the fall of 2023 with some success, but she had a desire to achieve much better results. In early May 2024, the team reviewed Cami’s page on Pornhub and provided suggestions to help her achieve her goals. Cami not only ran with this feedback but made instant tweaks to her Pornhub strategy. The success was immediate and measurable. Her emphasis on uploading qualifying Tiers videos made a positive impact on views, rank/popularity, earnings and subscribers, which ultimately led to a larger fanbase within the Pornhub ecosystem. Keep reading to see exactly how and what changed for her.
Video Uploads vs. Qualifying Tiers Uploads
The most important part of our case studies begins with video uploads and Tiers. Simply put, the more frequently you upload qualifying videos (7+ minutes), the more your engagement metrics will improve on Pornhub. While video uploads under 7 minutes will still collect add revenue with an active Tier, they will not count towards qualifying uploads or help you advance towards a higher Tier.
At the beginning, Cami uploaded videos that were around the 5 minute mark. When she began uploading longer videos more frequently, she watched her other metrics improve along with it, and a massive boost in her earnings, which increased over 1000% from April to September 2024.
Qualifying video uploads work to improve your views, rank, and earnings. Remember, the higher your Tier, the more you receive in payouts. Qualifying videos are also more likely to be featured on the homepage, effectively increasing your views, visibility, and Model Rank.
Model Rank Improvement
Here is Cami’s rank progress from the beginning of the year to now:
- January 2024: Model Rank 1297
- April 2024: Model Rank 601
- November 2024: Model Rank 202
At first Cami was reluctant about the idea of including a cumshot/climax and uploading longer free videos on the hub, which is a common concern we hear from many Models. Since Pornhub is a discovery platform with millions of daily visitors, we now have data that shows our traffic frequently visits external links on Model pages, where they are directed to subscribe to paysites/OF. When Cami started thinking of Pornhub as a marketing tool to boost her overall traffic, it unlocked more opportunities to expand her overall fanbase and revenue streams. Here’s what she had to say:
“Coming from someone that used to censor their content on socials, I was extremely hesitant to ever put up a video with a climax as I was advised by the Pornhub team. So, what did I do? I incentivized my entire audience across all platforms to get me to subscriber milestones. I posted my first video with a cum shot at 25,000 subscribers and intermittently will add videos with one to encourage engagement. Another suggestion made was to not only upload consistently but to upload videos around the 10 minute mark. Once I made that change, I started seeing a significant improvement in my ratings with most videos hitting the 90% and higher "thumbs up" ratings. All these updates combined have positively improved my Model Rank and I’m so excited to be getting closer to the Top 200 Most Popular Models on Pornhub.”
There are a handful of ways to help increase your overall Model Rank:
- Upload new content every week to keep your fans coming back for more.
- Upload qualifying videos (7 minutes or longer) to advance to the next Tier. Read more about Tiers requirements here.
- Choose a stage name that is easy for users to search (include spaces for 2 names and avoid numbers and special characters like underscores)
- Add your stage name to video titles for optimized search results.
- Include a cumshot/climax to help achieve better engagement metrics.
- Collaborate with other Models or work with Studios to increase visibility.
Homepage Features
After the Model Account review with Cami, she uploaded a few videos that hit the homepage. She utilized techniques that are available in our Top 10 Tips blog, such as choosing the best thumbnails, optimizing titles, including a cumshot/climax, and more. Here’s what Cami had to share:
“Thumbnails and titles are key! Plot-based video thumbnails that can tell the story in one shot do best, but that will require you to get creative. Adding my name and any co-creators to titles also helped a ton with getting my videos featured. Good search engine optimization is so important! If your name is difficult to search for, too generic, or is hard to spell, people will have a hard time finding you. As for titles, you again want to tell the story of your video in the most concise way possible while adding in key or trending words. You can reference the home page for trending words, or I like to use popular media! Look to see what's trending outside of porn, as a lot of the time it may have an application you can use to make a video that will really pop off, like "Hawk Tuah" did.”
After making some adjustments to her videos like including a climax such as a cumshot or orgasm in new uploads, Cami had 9 videos reach the homepage between April 2024 to September 2024.
We know that reaching the homepage may sometimes feel unattainable, but Cami kept an open mind and explored new techniques while measuring her results. Her willingness to adjust her content strategy by trying new things and trusting the process allowed her to reach new levels of success.
Subscriber Growth
Back in November 2023, Cami had approximately 9K subscribers on her Model profile. Since then, her subscribers have septupled and are now at 70K – an increase of 677%!
We encouraged Cami to give her social media followers incentives to subscribe to her Pornhub page. For example, create a post on social media expressing how her new full-length scene will only be uploaded once she reaches her desired milestone. Cami elaborates further on her adapted social techniques:
“As a TikToker turned Pornhub girlie, I know the importance of leveraging your existing audience to work for you! Trust me, it feels counterintuitive to funnel your fans to watch free videos of you, but you want to think of the overall big picture. The larger your fanbase is, the more people you will have that can be potential fans that will support and buy your content. Having your existing fans be the initial ones to watch and support your videos on Pornhub will go far in giving you an initial boost to getting in the right algorithm and hopefully on the front page.”
Revenue Growth
Ready for some impressive numbers? We can’t discuss Model revenue without discussing our Tiers Program (read more about that here). Cami has really embraced it, which has positively impacted her earnings.
In April 2024, Cami was in our Silver Tier (Model Rank of 1 to 1000 and with 1 to 5 qualifying uploads). She has since jumped to the Gold Tier by uploading a minimum of 6 qualifying videos, which unlocked a higher payout percentage.
In combination with more videos reaching the homepage, this surge in views has drastically improved her earnings. From April to September 2024, her earnings increased by 1094%.
Here are Cami’s thoughts on Pornhub as a discovery platform to increase overall revenue:
“The biggest misconception that a lot of creators have about free porn is that you will lose all potential of monetization and engagement and that is far from the truth. People love free content, and creating content for free means more people will see it. More eyeballs = more exposure = more opportunities for fans to fall in love with you and pay for subscriptions and buy content on other platforms. My income has over tripled since I started posting consistently to Pornhub and you know the coolest thing? You get paid for views via ad revenue! Pornhub is indeed paid marketing and has done so much for me to help build my income and my audience.”
Model Of The Month
All this hard work paid off for Cami as she was awarded our Professional Newcomer of the Month Award for June 2024 and received a cash bonus.
It doesn’t end there. All Models who receive a Model of the Month Award become eligible to receive the prestigious Model of the Year Award. This is our biggest award with a generous cash prize offering increased visibility and potential mentions in the press!
Account Reviews
Did you know that after uploading some videos to Pornhub that you can request a Model Account Review from our team of experts? To be eligible, you need to actively upload videos and have at least five 7+ minute videos (not including teasers or trailers) so we can obtain the performance data and provide recommendations to aid in your success. It’s important to have some content on your account so we can gather insights and data.
To request an account review, please contact [email protected] (note: it can take up to 3 weeks to prepare all the data and provide recommendations and opportunities tailored to your content and profile).
Other Tools and Resources
If you are a Model interested in improving your performance on Pornhub, we have outlined many of the tips Cami Strella adopted in our Top 10 Tips to be Successful in the Model Program series. Bookmark it for future use to help keep track of these useful tips! And if you still need help, please get in touch with our Model Support team.
It takes time to build a fanbase and grow your brand. It won’t happen overnight, but with time, dedication, persistence, and being open minded about new content strategies, it is possible to see quick results and we’re here to help every step of the way.
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